PPC Basics: Part 7. Quality Score

1 February 2012, 1:20 am

This article in a series on PPC advertising features paid search expert Melissa Mackey, who explains what Quality Score is, why it dramatically affects the cost and placement of your ads, and steps you can take to improve low Quality Scores.

How to Have a Small Business Presence on Facebook - with Krista Neher (5:32)

31 January 2012, 3:10 pm

In this video interview, social media expert Krista Neher offers some tips for small business fan pages on Facebook, where businesses want to get in front of 800 million Facebook users. She sees Facebook as better at increasing loyalty of existing customers than gaining new customers.

Recent Internet Marketing Articles for 31 Jan, 2012, Annotated Links

31 January 2012, 12:18 pm

This week we see a number of articles on Google's new "Search Plus Your World," which promises to change search significantly as Google+ cranks up.