Conference Day Two: Tuesday 28th October 2008

09:00 Chairman’s Opening Remarks

Mobile Marketing Session

This session will uncover the basics every marketer must know about mobile marketing and will help create a plan for levering the growth potential of this particular channel

09:15 Understanding How SMS Marketing Will Affect Consumer Purchase Behavior

• Identifying how brands work via SMS
• The possibility for SMS based concepts to deliver value added propositions
• Success factors for SMS advertisement
• Wireless advertising trends and technologies

09:50 Harnessing The Transition From SMS To Mobile Internet Marketing

• Mobile internet penetration in the Middle East
• Search & Analytics in mobile internet
• Effectiveness of mobile marketing in the region
• Future of marketing in mobile devices

Word of Mouth Marketing and Social Marketing Session

Kick off your social media marketing strategy with 12900 seconds of action packed innovations on ways to utilize user generated medium to build a community and make connections that go beyond commerce, examine how you can leverage the power of social networking to pull customers to your site and engage with your brand.

10.30 Utilizing Social Networks to Access thought Leaders – The dynamics of Social Marketing

• What’s next for social networks and marketers
• How to promote/market within social networks – What’s acceptable, what’s not?
• The rules of social marketing
• The take up of social networks in the ME

Surya Yalamanchili
Director of Marketing
LINKED IN

11.30 "LG – Be A Star With LG “– Case study on a ongoing online advertisement campaign

12.10 Utilizing Creativity To Strengthen Relationship With Customers

• Assessing ways that you can leverage web3.0 technologies
• Capturing valuable customer information based on product reviews
• Building community to enhance your brand and indirectly drive conversions
• Tactics to evade risk associated with WOM marketing

Terry Kane
Digital Marketing Manager
JUMEIRAH

12.50 Integrating Branded Content In Digital Media

• The evolution of content
• How are consumers reacting to content today
• The movement from traditional content to digital content
• Integrating content with media owners and pulling consumers to your brand
• How to amplify your digital content and accelerate your brand’s exposure digitally

Dana Adhami
Director, Strategic Planning
MindShare – Interaction

13.30 Networking Lunch

14.30 Panel Discussion: Why Should Businesses Use Social Media In Their Marketing Efforts?

• Is social medium marketing only for branding or SEO campaign?
• Choosing the right social medium?
• How to get my boss to understand social technology?

15.10 Importance Of Harnessing Intent When Planning A Marketing Campaign

• Tracking, Reporting and determining brand effectiveness
• Ciphering the reach of digital medium to your target audience
• Measuring ROI beyond the clicks and impressions
• Developing a strategy that Links analytics to your campaign

Ali Sinaei
Head of Online Advertising
BAYT.COM

16.00 Analyzing and Tracking Your Digital Marketing Strategy to Develop a Business Scorecard

• Tracking, Reporting and determining brand effectiveness
• Ciphering the reach of digital medium to your target audience
• Measuring ROI beyond the clicks and impressions
• Developing a strategy that Links analytics to your campaign

Andreas Plum
Online & Field Distribution Manager
STARWOOD HOTELS

16.40 Round Table: Innovative Strategies To Use Digital And New Media MMS, RSS Feeds, Web3.0, Viral, Blogs, Pod Casting, Game 3.0

17.20 Recap and Wrap up Chairman

17.30 Close of Conference

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