Which of the following digital marketing tools does your company use?

website 88.9%
E-mail 66.7%
SMS 66.7%
Social media/blogs/viral/online games 11.1%

Does your company currently use digital tools/ techniques as part of the following marketing activities?

Service Management 11.1%
Sales Management 22.2%
Advertising 88.9%
Product Development 22.2%
Brand Management 55.6%
Customer Relationship Management 33.3%

Compared with traditional media, which of the following digital-marketing vehicles do you find to be efficient?

Paid keyword search 33.3% E-mail 33.3%
SMS 33.3%
Display Ads 66.7%
Social media/ blogs/ viral/ online games 44.4%

What marketing goal do you try to achieve with digital - marketing vehicles?

Brand building 66.7%
Consideration 33.3%
Direct response 66.7%
Retention 44.4%
CSR 44.4%

Which of the following barriers did your company have to address to consider using digital - marketing?

Insufficient metrics to measure impact 66.7%
Insufficient capabilities to handle internally 22.2%
Management BUY-IN 33.3%
Limited reach of digital tools 77.8%
Cost effectiveness 44.4%
Insufficient capabilities at the agencies 22.2%

Do you expect that a high percentage of your customers in your industry use digital tools/ techniques for each of the following activities?

Searching for information 77.8%
Comparing products 66.7%
Comparing price 44.4%
Buying products/ services 55.6%
Using services 22.2%