Peter Shankman
CEO, THE GEEK FACTORY
Have We Nullified Our Ability to be Creative?
Everything sounds like everything else. Everything looks like everything else. The “blown away” power is gone - where’s the next Apple Computer “1984” advertisement? What’s caused us to forget how to have fun? Are we scared of reaction? Are we afraid to be different?
Let’s figure out where the creativity went, and how to get it back. It’s still there - we’ve just squashed it. Let’s unsquash it, take it out, iron out the creases, and realize that what passes for creativity today in the world of marketing is 99% dreck. This workshop will teach you how to rise above the dreck.
Simon Bond
Regional Director - Asia PROXIMITY ASIA
Applying Flexible, Functional and Funky
Youth-Targeted Digital Marketing Strategies
The era of the Internet and the mobile phone has changed the way today’s youth consume media. Today’s young consumers are spending more and more time online and talking on their mobiles. With this shift towards digital media, how are br /ands now communicating with their young audiences?
This workshop will explore the power of the web and mobile to develop compelling and engaging interactive campaigns which capture the interest and involvement of the youth. With this session under your belt, buzz terms like blogging, advergaming, peer-to-peer marketing and instant messaging will become part of your lexicon, and their far-reaching impact understood.
Chris Schaumann
Country Sales Manager - Singapore
MICROSOFT DIGITAL ADVERTISING SOLUTIONS
Mastering the New Digital:
Research, Planning and Accountability
Using lots of examples, videos, live demos and case studies, this session will provide a practical framework that will allow you to leverage the opportunities of the new digital landscape.
With over 10 years' experience in integrated Internet marketing, website development, online media and digital advertising solutions across 3 continents (Europe, America & Asia) plus over 130 Internet-related projects under his belt, Chris will guide you through:
» Understanding the digital convergence and media landscape in Asia fueled by the changing media consumption habits of consumers worldwide
» The Consumer in Control – from Push to Pull
» A Vision of the Digital Future with examples
» An overview of digital opportunities today
» Formulation of online media strategy through to planning, buying and managing
» Tracking the ROI of digital media channels – response rates, sales conversions and purchase dollars
|
