Benefits Of Attending

Why should I attend?

The cultural fabric of your consumer base is a rich myriad of different threads. The Hispanic portion of the quilt is an incredibly diverse piece in itself. The diaspora of the hispanic community throughout the U.S. is a crucial consideration, and your ability to build relationships with this group is key. This is not a secret but so many of you are doing absolutely noting to improve your own obselete marketing strategies. Your marketing methods, online and off-line are an important predictor of your success with Hispanics, a group whose purchasing power currently totals more than $926 billion dollars.

For the 12th annual U.S. Hispanic Marketing Conference, we have gathered the creme de la creme of marketing and academia to deliver you the fastest and most effective ways to make your messages resonate.

Fresh Perspectives & Case Studies From the Following Ground-Breakers

Juliette C. Mayers Executive Director, Multicultural Marketing BLUECROSS BLUESHIELD, MA	Lee Vann Co-Founder CAPTURA GROUP
Engelina Jaspers VP of Corporate Marketing, Americas HP	Terry Soto Author of Marketing to Hispanics
Derek Riguad Account Director AOL LATINO	Angelina Villarreal Vice President, LatinoEyes C&R Research
Juan Tornoe Founder Hispanic Trending
Nissan Miller Brewing GE Money HSBC Snap-on-Credit Pepsico Bimbo Bakeries USA McDonalds UnitedHealthCare MYSPACE Latino	Garcia Research & Associates About Marketing Solutions Latin Force Moroch Partners Advertising PEW Center Target AT&T Florida State University Texas State University C&R Research

Don't miss this event because...

For our ground breakers from 2007, measuring the successes of campaigns will be an imperative task. This includes the seemingly impossible qualitiative and quantitative measurements which will help you measure your success to make 2008 a plentiful and fruitful year.

If you are not yet ready to register, feel free to request a reminder nearer the time. Alternatively, if this is not quite the event you are looking for, please check out our related events.

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