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Agenda at a Glance

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	Day One: Pre Conference Workshops Monday, May 19, 2008
Registration 7:45 am
From 8:00 am to 11:00 amBreakfast will be served	Workshop A: Out-of-the-Box Branding: Become a Kick-Butt Take-Names Cutting-Edge Creative-Just in Time for Kid Power! Craig Yoe Chief Creative Guru YOE! Studio	or	Workshop B: Creating your Brand into a Trend Setting Phenomenon: Reinvigorate your Brand from the Inside Out Rachel Geller Chief Strategic Officer The Geppetto Group
Registration 11:00 am
From 11:15 am to 2:15 pmLunch will be served	Workshop C: Internet Café: Engage with Kids through Online Branded Entertainment Jack Dearnbarger Business Development Blockdot	or	Workshop D: Arts and Crafts Workshops: Differentiating Your Packaging Steve Schroeder President Creative Werks
Registration 2:15 pm
From 2:30 pm to 5:30 pm Snacks will be served	Workshop E: Business Arts: A Comprehensive Approach to Cutting Edge Marketing, Product Development and Licensing Scott D. Shahmanesh Executive Vice President - Sales & Marketing / Chief Operating Officer Creative Kids International, Inc.	or	Workshop F: A Crash Course in Virtual Worlds for Kids and Tweens: Identifying the Seven Must-Have Features Liam O'Malley Senior Account Manager interFUEL John Gentile President and CEO Abrams-Gentile Entertainment
Registration 5:30 pm
From 5:45 pm to 8:45 pm Dinner will be served	Workshop G: From Halo 3 to Hannah Montana: A Close-Up on The Brands Kids Love and Why Wynne Tyree, President and Founder, Smarty Pants

Day 2: Main Conference Tuesday, May 20, 2008

8:15 Welcome And Opening Remarks From The Camp Leader

8:30 MVP Presentation: Connecting With Kids Across Multiple Platforms

Phyllis Ehrlich
Senior Vice President, Ad Sales, Promotions and Marketing
Cartoon Network

9:15 Catch Up To The New Wave Of Kids Fitness Trends Coming Your Way! How To Reach And Communicate With Kids

Fenton Maxwell
President and Executive Producer
Kid Fitness Inc.

10:00 Free Play And Snacks

10:45 MVP Presentation: Exploring Video Games: Good Or Bad For Kids (and Your Brand)?

Mike Fischer
General Manager, US Marketing, Xbox and Games for Windows,
Microsoft Inc.

11:30 MVP Presentation: GRANDMA POWER! Gaining A Better Understanding Of The US

	Red Team: Integrating New Media	Blue Team: Marketing to Moms and Families	Green Team: Research & Trend Analysis
1:30	Welcome and Opening Remarks from the Team Captain	Welcome and Opening Remarks from the Team Captain	Welcome and Opening Remarks from the Team Captain
1:45	Kids and Mobile Technology: Understanding What Appeals to Kids Daniel Neal CEO & Founder kajeet Inc	Code Mom. Breathing New Life into Through-School Marketing John Driscoll Vice President, Business Development School Family Media, Inc	Original Study: Examining How Boys, Girls and Moms View Leadership Michael Conn Ph.D., Vice President, Research, Girl Scout Research Institute Girl Scouts of the USA
2:30	How Girls View Their World: The Supergirl Dilemma and the Impact of Gender Stereotypes Marcia Brumit Kropf Ph.D., Chief Operating Officer Girls Incorporated	Marketing to Kids: Comparison of Parental Attitudes Around the Globe Nellie Gregorian President Fluent	Analyzing the Cool Conundrum to Activate "Cool" for Your Brand Rachel Geller Chief Strategic Officer The Geppetto Group
3:15	Free Play and Snacks	Free Play and Snacks	Free Play and Snacks
4.00	Ensuring Your Brand Taps into Key Online and Community Trends among Moms to Gain Trust Jessica Denay Author, The Hot Moms Handbook: Moms Have More Fun! Hotmomsclub.com	Revitalizing a Brand Utilizing Innovative Marketing and Differentiated Experience David Miller Camp Owner/Director Camp Starlight	Hot-Off-the-Press Research: Examining the Emerging Trend of Parents as Peers Chris Moessner Vice President, Director, Research Insights Just Kid Inc. Laurie Klein Vice President, Director, Business Development Just Kid Inc.
4:45		When Trends Become the New Reality - Marketing to the Mom of 2008 Brian D. Lange Associate Product Director, SPLENDA(R) New Products McNeil Nutritionals, LLC a Johnson & Johnson Company	Beyond the Buzz: a 360º Look at Kids' Lives Rainer Jenss Vice President and Publisher National Georgraphic Kids Wynne Tyree President and Founder Smarty Pants

5:30 Closing Remarks From The Team Captains

5:45 Back To Main Room For Team Sports

6:15 Closing Remarks From The Camp Leader And End Of Day Two

6:30 Carnival In The Games Hall

Day 3: Main Conference Wednesday, May 21, 2008

8:15 Welcome And Opening Remarks From The Camp Leade

8:30 MVP Presentation: Exploring Findings From Two Studies On Media Use Among 6-To-9-Year-Olds

Jennifer A. Kotler
Ph.D., Assistant Vice President, Domestic Research
Sesame Workshop

9:15 MVP Presentation: Play It As It Lays: What You Need To Know About Toys In Today's Challenging

Market Christopher Byrne
President
Byrne Communications
Inc. aka The Toy Guy(R)

10:00 Free Play And Snack

10:45 Getting Connected: Introducing An Online Component To Integrate All Product Lines And Propel Brand Differentiation

Nancy McIntyre
Executive Vice President, Products, Innovation and Marketing,
LeapFrog Enterprises, Inc.

11:30 Developing Innovative National Marketing On A Limited Budget

Craig Olson
Chief Executive Officer
Discovery Bay Games (formerly BaffleGab)

	Red Team: Integrating New Media	Blue Team: Licensing, Partnerships and Loyalty Programs	Green Team: Research & Trend Analysis
1:30	Welcome and Opening Remarks from the Team Captain	Welcome and Opening Remarks from the Team Captain	Welcome and Opening Remarks from the Team Captain
1:45	Hottest New Marketing Trends for Kids and Families: Reality Check: Altruism, Digital Rewards, and Family Marketing Renee Weber The Marketing Store Karyn Harris-Sudah The Marketing Store	Translating A Book Into A Merchandise Franchise Starting From The Ground Floor Case Study: Fancy Nancy Sherikay Perry, Brand Manager, Licensing United Media	Recess to Responsibility-Growing Up Through Play Padmini Sharma Manager - Cheetos Strategy, Frito-Lay Inc. Mary McIlrath Vice President C&R Research
2:30	Connecting the Kid Marketing Dots: Utilizing an Integrated Marketing Partnership to Promote Your Product Mike Salvadore Principal, 206 Inc. Richard Long CEO Milk Media	Getting Kids to Cash In On Loyalty Programs: Crown & Anchor Society Youth Loyalty Program Rachel Hancock Manager, Loyalty Marketing Royal Caribbean International	Hearing The Latest Research on Kids' Perceptions of School Meals and Applying These Insights To Your Own Brand Barbara Jirka Marketing Manager Tyson Foods, Inc.
3:15	Free Play and Snacks	Free Play and Snacks	Free Play and Snacks
3.30	Integrating New Media to Connect with Girls 3-11 Years Old Michelle Aubin Director, My Little Pony Marketing Hasbro, Inc. Michelle Paolino Global Brand Leader, Littlest Pet Shop Hasbro, Inc.	Using the Power of E! to Enhance the Customer Experience David Calvert Corporate Director of Fun, Starwood Vacation Ownership Starwood Hotels & Resorts Stacy Gabrielle Manager Public Relations Crayola LLC	Tracking the Nationwide Participation Rates of Girls and Boys in Exercise and Organized Team Sports Aleia Naylor Senior Marketing Officer Women's Sports Foundation
4:15	Closing Remarks from the Team Captain	Closing Remarks from the Team Captain	Closing Remarks from the Team Captain

4:30 Back To Main Room For Team Sports

5:00 Closing Remarks From The Camp Leader And End Of Day Two

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