Kid Power 2008
May 19 - 22, 2008, Disney’s Yacht & Club Resort, Orlando, FL
Kids of all ages are increasingly more engaged with e-games and expanding their universe of influencers through online communications. In addition, targeting kids is becoming taboo and in some industries illegal. In order to compete, you must understand the world today’s kids are living in. What better and more fun way to do so than with a 4 day summer camp getaway in Disney’s Yacht Club & Resort.
You are invited to take part in this exclusive camp where leading marketers and brand managers will relinquish their ties and brief cases and put on a campers’ t-shirt to:
- 1. Hear brand new research and analyze new trends
- 2. Attend focus groups of kids, moms, dads, and grandparents
- 3. Hear new research and best practices on appealing to today’s mom
- 4. Attain tools to expand your brand integrating new media
- 5. Network with more than 12 leading brands
- 6. Play competitive team sports and win super cool prizes like Xbox games and Hasbro and Leapfrog toys
- 7. Attend an interactive carnival full of games and fun snacks
- 8. Take part in the 15th annual awards ceremony celebrating the best of 2007
- 9. Attain access to 6 tracks on research and trends, integrating new media, marketing to moms, and developing loyalty programs
- 10. Be a Part of the Longest Running Conference on Kid Marketing!
Download a list of Companies & Titles Attending Kid Power 2008
Join Super Kid and These Top Campers In Exploring
The Latest Research and Trends:
Mike FischerGeneral Manager, US Marketing, Xbox and Games for Windows Microsoft Inc. |
Jim PeliotesVice President of Marketing Heelys Inc. |
Jennifer A. KotlerPh.D., Assistant Vice President, Domestic Research Sesame Workshop |
Christopher ByrneByrne Communications Inc. The Toy Guy® |
Click here to view the rest of the speakers
Kid Power Awards 2008
May 20, 2008 – Presented During Luncheon
WHAT ARE THE KID POWER AWARDS?
The Kid Power Awards have been established to honor, recognize and promote the most innovative Kid's and Families Marketing Campaign. To identify these organizations and individuals, the Kid Power Xchange has enlisted a prestigious list of recognized industry leaders to accurately and objectively evaluate your campaign.
Here’s your chance to recognize, and promote the most innovative kids marketing campaigns over the past year. Submit your nominations for the following categories:
- Breakout of the Year: Best New Product
- Best Campaign for Food & Beverage
- Best Campaign for Toy & Games
- Best Campaign in Entertainment/Sports
- Best Campaign in Non-Profit
- Best Campaign Targeting Moms
- Best Campaign Utilizing New Media (mobile, TV, eGames, etc.)
You can submit your nominee or even suggest additional categories by emailing chris.brown@iqpc.com . Be sure to include the campaign name, company and marketing professional’s name.
Inquiries or comments?
Interested in becoming a sponsor, media partner, registering or anything else email chris.brown@iqpc.com . Also if you’re registered for a competitive event ask about our substitution policy.
Conference Partners
If you are not yet ready to register, feel free to request a reminder nearer the time. Alternatively, if this is not quite the event you are looking for, please check out our related events.
Kid Power continues to be the most relevant conference for kids marketing
Manager Marketing Services, Fisher Price
Excellent – lots of great info…very valuable
Program Director, Juvenile Cards, American Greetings
We are not enough impressed with their event to give up yours!”
Sr. Consumer Insights Analyst, American Girl
At Kid Power 2007 – we had great leads and made many contacts
Founder and President, Smarty Pants

Mike Fischer
Jim Peliotes
Jennifer A. Kotler
Christopher Byrne

