Kid Power 2008
May 19 - 22, 2008, Disney’s Yacht & Club Resort, Orlando, FL
Pre Conference Workshops - Monday, May 19, 2008
Please click on the links below to learn more:
- Workshop A: 8:00 - 11:00 Out-of-the-Box Branding: Become a Kick-Butt Take-Names Cutting- Edge Creative-Just in Time for Kid Power!
- Workshop B: 8:00 - 11:00 Creating your Brand into a Trend Setting Phenomenon: Reinvigorate your Brand from the Inside Out
- Workshop C: 11:15 - 2:15 Internet Café: Engage with Kids through Online Branded Entertainment
- Workshop D: 11:15 - 2:15 Arts and Crafts: Ensuring Your Product Stands Out From the Pack for the Consumer, the Retailer, Operations, and Finance
- Workshop E: 2:30 - 5:30 Business Arts: A Comprehensive Approach to Cutting Edge Marketing, Product Development and Licensing
- Workshop F: 2:30 - 5:30 A Crash Course in Virtual Worlds for Kids and Tweens: Identifying the Seven Must-Have Features
- Workshop G: 5:45 8:45 From Halo 3 to Hannah Montana: A Close-Up on The Brands Kids Love and Why
- Research Day: 8:00 3:00 Thursday 22nd May, 2008
8:00 am - 11:00 am Choose Workshop A or B Breakfast will be served Registration 7:45 am
8:00 am - 11:00 am Workshop A: Out-of-the-Box Branding: Become a Kick-Butt Take-Names Cutting- Edge Creative-Just in Time for Kid Power!
Through experiencing a fun series of games, exercises, music and creative visual stimulation of all kinds, your creativity will be super-energized. This will prepare you for the next days of the conference (and beyond!) to make connections, have valuable insights, see yourself and your work and your private life in a new light, and add new brainstorming techniques to your arsenal of tricks. There will be plenty of interaction and creatively getting-to-know your fellow conference attendees. Wear weekend-type clothes and bring a big expectation that something fun and special will happen-because it will!
How You Will Benefit:
- Approach challenges from a different angle
- Unleash your inner creativity
- Be reved up to get the most out of the Kid Power conference
What Will Be Covered:
- Experiencing innovative brainstorming techniques for your next ideation session
- Exercising your right brain in cool creative ways
- Learning fun ice-breakers you can use for your next big meeting
Your Workshop Leader:
Craig Yoe
Chief Creative Guru
YOE! Studio
Formerly Jim Henson's Creative Director/Vice-President General Manager at the Muppets, and a Creative Director at Disney and at Nickelodeon
8:00 am - 11:00 am Workshop B: Creating your Brand into a Trend Setting Phenomenon: Reinvigorate your Brand from the Inside Out
This workshop will invite you to experience the six elements that can turn your brand into this year's phenomenon! Rachel will teach a foolproof process that draws from kid consumers and the culture they live in.
How You Will Benefit:
- Hear the trends that have influenced the latest hot products
- Apply both mega and micro trends to your business
- Be exposed to Geppetto's Common Phenomenator® tool via Case Studies
- Work with your peers to activate the Common Phenomenator® principles for sample brands
- Bring home the tools that will change the way you think about integrated marketing
What Will Be Covered:
- Experiencing the six elements that can turn your brand into this year's phenomenon
- Understanding a proven process that draws from kid consumers and the culture they live in to hardwire your new product to be a trend setter
- Instilling perpetual innovation into your existing brand
Your Workshop Leader:
Rachel Geller
Chief Strategic Officer
The Geppetto Group
11:15 am - 2:15 pm Choose Workshop C or D Lunch will be served Registration 11:00 am
11:15 am - 2:15 pm Workshop C: Internet Café: Engage with Kids through Online Branded Entertainment
Learn by experience - take a stab at some of the most popular branded online games and compete against your industry peers taking part in this workshop.
How You Will Benefit:
. Shape immersive brand experiences that users seek out . Build environments where users create, customize, communicate and compete with one another through interaction with your brand . See the process of taking vision to reality and how branded entertainment experiences are created . Gain industry insight on where online communities and branded entertainment are heading in the future
What Will be Covered:
. Recognizing the extent to which branded entertainment and online communities have become an increasingly important element in marketing strategies . Understanding environments that cultivate personal relationships with their audience . Examining how brands are attracting users and building brand loyalty without directly advertising (in the traditional sense)
Your Workshop Leader:
Jack Dearnbarger
Business Development
Blockdot
11:15 am - 2:15 pm Workshop D: Arts and Crafts: Ensuring Your Product Stands Out From the Pack for the Consumer, the Retailer, Operations, and Finance
How You Will Benefit:
- Learn about the materials used in packaging so that you can ask the right questions of your Packaging Engineers
- Examine ways to extend your product line through various specialty and novelty packaging options
- Learn about child safety issues and how to protect your brand through careful planning and project management
- Examine the costs of various types of packaging and how they impact your bottom line
What Will Be Covered:
- Analyzing case studies of how brands grow and extend their offering through packaging variations
- Exploring novelty and specialty packaging for just about any brand
- Discussing pitfalls of launching a new packaging format including development, timing, and child safety
- Understanding the Wal-Mart Sustainability Scorecard
- Knowing your packaging materials options and cost / benefit for the various materials and options
- Balancing package cost and labor to package
Your Workshop Leader:
Steve Schroeder
President
Creative Werks
2:30 pm - 5:30 pm Choose Workshop E or F Snacks will be served Registration 2:15 pm
2:30 pm - 5:30 pm Workshop E: Business Arts: A Comprehensive Approach to Cutting Edge Marketing, Product Development and Licensing
How You Will Benefit:
- Learn the "REAL" A to Z of implementing out of the box business development and marketing strategies to attain remarkable results - from ideation and concept generation to cutting edge product and package design
- Examine the success stories of some of the most popular kid trends, as described by their creator
- Turn "wild" unconventional ideas & marketing strategies into practical applications that will transform your product or brand from "ordinary" into extraordinary
- Attend an energy-filled, interactive workshop that is sure to blow your mind and redefine the way you launch a new item and think about your brand!
What Will Be Covered:
- Examining case studies, strategies and valuable lessons learned from developing hundreds of successful kid-directed consumer products - including re-launching 70's pop culture icon The Bedazzler
- Identify product and category opportunities; infuse licensing to set your product apart from the pack; leap frog from one product category into another; and ensure double digit growth every year
- Analyzing the development of more than 400 new products in only 6 months
- Identify the "Big Idea" and give it the Wow Factor! - from the first blue sky meeting to product introduction.
Your Workshop Leader:
Scott D. Shahmanesh
Executive Vice President - Sales & Marketing / Chief Operating Officer
Creative Kids International Inc.
NO FLUFF! - Guaranteed to walk away with applicable tools
2:30 pm - 5:30 pm Workshop F: A Crash Course in Virtual Worlds for Kids and Tweens: Identifying the Seven Must-Have Features
Today's kids and tweens are growing up with virtual worlds. Kids all over the globe are keen for online worlds to explore. If your company does not take advantage of this new way to enrich your brand, your competition just might.
How You Will Benefit:
- Examine the potential and pitfalls in developing a social network
- Understand what makes a great online experience
What Will Be Covered:
Ensuring Your Brand Meets the Seven Must Haves: with concrete examples drawn from successful virtual worlds now in existence
- Attaining Mom's approval, the ultimate decision maker
- Covering all loop holes in ensuring safety Exploring best practices for making it fun, fun, fun!
- Providing fresh content on a regular basis so it becomes part of a child's routine
- Providing ways to socialize with other kids
- Providing the child with a feeling of control
- Encouraging self-expression
Your Workshop Leaders:
|
Liam O'Malley Senior Account Manager interFUEL |
John Gentile President and Creative Director Abrams-Gentile Entertainment |
Fun Give-Away: A Special Report for Marketers, which links each must-have feature to a primary human need within Abraham Maslow's well-known hierarchy, and describes four possible business models for virtual worlds.
5:45 pm - 8:45 pm Dinner will be served Registration 5:30 pm
5:45 pm - 8:45 pm Workshop G: From Halo 3 to Hannah Montana: A Close-Up on The Brands Kids Love and Why
How You Will Benefit:
- Hear directly from kids and tweens about their favorite brands
- Interact with kids in a facilitated discussion about how they view your brand
- Understand what needs kids have and how you can effectively fulfill them
What Will Be Covered:
- Attending a live focus group with local 8-12 year olds
- Watching and listening as kids and tweens show off their favorite brands in a modern day Workshop G show-and-tell
- Learning about product features and messaging and kids' emotional relationships with brands
Your Focus Group Facilitator:
Wynne Tyree
President and Founder
Smarty Pants